Forget squinting at tiny beige colour swatches on your computer screen, or roaming aimlessly through
department stores. There’s a better way for online shoppers to choose a new foundation and pick the
perfect shade.
findation.com is a global project launched in 2012, creating the world’s largest usable database of
matching foundation colours.
With over 90,000 people from all over the world entering their matches, this free online resource aims to
save women time and money in the search for their ideal foundation product.