#FALPowderCreamLaunch | First Impressions

Fair and Lovely has recently launched its powder cream and I along with a few fellow bloggers were given an exclusive access to try it on before it hit the market. The bloggers' meet was held in Bunglow 9, Bandra, where two teams of seven bloggers each were pitted against each other in a series of fun activities. And when I say fun, I mean it! We played games where we were made to draw, run, act and more than once I caught myself running out of breath because of laughing too much!

 

Top: Zara
Skirt and shoes: Forever 21
Bag: StalkBuyLove

“Fair and lovely has always believed to make products based on consumer insights. We ask our research and development team to make the best product according to the consumer insights using the best technology but still keep it affordable.” said Mr. Pratik Ved, Senior Brand Manager, Fair & Lovely, who introduced the Powder Cream to us and explained the ideology behind the new launch. The Fair and Lovely Powder cream is an expert product that brings together fine brightening powder and advanced multivitamin fairness cream, and claims to give:

An instant bright look
Powder smooth finish
All day oil control
14 hours fair look
Matte, non oily feel

All bloggers got a one-on-one session with Mr. Pratik Ved where we tried the product and gave him our firsthand impressions and insights. The Fair and Lovely Powder Cream comes in a tube packaging with a flip top cap which is easy to carry in your bag. The cream blends easily and has a sweet fragrance that I find extremely pleasant. The cream is light in texture, is moisturizing, has a smooth finish and retails at INR115 for 40gms. The product has been made to have a long lasting non-oily finish to get you through the day with minimum touch ups and will also work as a great base for makeup! Try it for yourself and so share your experience with me!