Wednesday, November 21, 2012

Participate in Allen Solly's "Winter Dress Fest" and get a chance to get featured in Elle magazine!

Allen Solly has unveiled its unique “Get Featured In Elle magazine” campaign through the Winter Dress Fest. Launched in Delhi, Mumbai, Bangalore, Pune and Chandigarh, it Invites women across
these cities to have the first pick on the winter dresses, try on the same and then get shot via photo booths set up across select stores.  It’s a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman in her power dressing picks her favourite winter dress from the prêt-à-porter collection, Allen Solly is there to capture the moment.
The world becomes the real evaluator as they rank the featured contestant on her panache in her envisioned occasion: dates, movies, night-outs…a persona for every mood.  Three winners in each city are then elected by the panel members from Allen Solly and Elle and get an opportunity to feature in a professional fashion photo shoot for the February edition of the Elle. This contest runs from 17th November to 2nd December, across the aforementioned cities.


Sounds like fun, doesn't it? I am going to check out Allen Solly's latest winter collection as soon as i can. And it is high time I experiment a bit more than just wearing my repetitious(but highly comfortable) jeans :/.   If you are from the  cities mentioned, do participate in the fest. :)



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