Friday, November 9, 2012

Shah Rukh Khan & Katrina Kaif come together for the first time for Lux!

Lux’s romantic saga continues with the superstars!
(Press Release) Wednesday, November 7th, 2012:  ‘King of Bollywood’ Shah Rukh Khan & ‘Queen of Hearts’ Katrnia Kaif for the first time come together for an ad campaign for world’s best selling beauty soap bar - Lux! These Bollywood superstars who need no introduction, will endorse two new sensuous variants Lux Peach and Cream & Lux Strawberry and Cream in their first ever endorsement together.

In 2005, the Baadshah of Bollywood – Shah Rukh Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him ‘Bekaboo’!

The magical fragrance of Lux that’s driving Shah Rukh Khan ‘Bekaboo’ has been created by world renowned perfumer Didier Gaffet. Inspired by the Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words,‘The fragrance of Lux reminds me of being happy and being in love’.

Shah Rukh Khan and Katrnina Kaif’s sizzling chemistry can be seen radiating through the campaign, that’s been beautifully shot and directed by French director- Juan Delcan. The Sufi inspired music score has been composed by none other than world acclaimed Poet & LyricistGulzar and sung by the Voice of the Country Sonu Niigaam. Katrina has been styled by leading Bollywood fashion designer Rocky S.

At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me”.

Katrina Kaif adds, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”
Shah Rukh Khan and Katrina Kaif’s sizzling chemistry translates into this ad campaign that releases this Diwali - A sweet treat for your festivity!


  1. Lux ix a brand which is part of our bathroom since ages, my mum will never get this one out. :-)

  2. I agree with shikha, :)
    hey karishma,
    Happy Diwali to you and your family :)

  3. Lovely post Karishma. I didn't know about the story of the Kenzo flower and the fragrances. Even I liked the ad video and the song, especially.
    Thanks for sharing this with us :)