Friday, October 31, 2014

BE A SUPERSTAR WITH adidas Originals

If you remember the “adidas Originals Collision” campaign that took place last year, you would remember how the event brought together the most talented personalities of contemporary urban street culture in major cities all over India.

Personally I have been drooling over Rita Ora’s adidas Original superstar 80's shoes (the magnificent customizable black-based sneakers with a multicolor sole have my heart) and the Superstar Bling. But adidas is known for much more than coming out with shoes that look fantastic. These iconic shoes represent individuality and street culture all over the world. From their origin in 1969 when the superstar shoes came out as the first low-top basketball shoe to feature an all-leather upper and the rubber shelltoe, to its transition into a street fashion favorite, the line has always been a trendsetter and the epitome of individuality.


adidas is known to continually introduce campaigns that promote self expression and creativity in youth, and they intend to do the same this year with the #AllSuperstarsUnite contest. If creativity runs in your veins and you would like to bedazzle the world with your originality, this may be the chance that you had been dreaming about! adidas Originals is looking for creative masterminds in the fields of  fashion, EDM, photography and graffiti, and a few lucky ones will not only get to a chance to collaborate with the very best in these fields but also be featured in the next adidas Originals superstar video! 

Just share your brilliant idea within 50 words or with an image/video, and if your idea gets picked you get to work with Nida, Nucleya, Rony or Daku to make your idea come alive.

Give it your best shot guys. May the odds be ever in your favour!



  1. Brilliantly written. This will certainly help many people to come forward and share their ideas for this big campaign.

  2. Amazing campaign and super cool collection! :D
    Superstar ❤️


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