Saturday, August 8, 2015

amanté Launches the Enigma Range with the Cast of Calendar Girls



In an evening of glitz, glamour, sensuality and high fashion, amanté, the brand synnymous with premium lingerie and international styling, launched the exquisite Enigma range with a unique fashion show. The evening saw the gorgeous cast of Calendar Girls Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi Singh walk the ramp as show stoppers with Madhur Bhandarkar himself.

The show kicked off with the gorgeous Enigma range, and was supported by four sequences themed Style Diva, Spotlight, Romance and Champagne. A collection of exquisite, seamless and sensuous lingerie specially crafted to ensure a smooth silhouette with no visible lines Enigma is amanté’s most beautiful range yet. As the models walked the ramp showcasing the collection, they were joined by songstress Neha Bhasin.

Speaking on the occasion, Ms. Smita Murarka, Head of Marketing and E-commerce MAS Brands India Ltd sai "For a woman, the most important wardrobe staple is a comfortable, great fitting set of lingerie. With this new seamless collection, we are taking comfort to a whole new level. As a brand we are constantly trying to address our consumers’ unique fit challenges. No more bulges. No more panty lines. With Enigma, every woman would feel confident and Enigma was followed by Style Diva – a sequence inspired by the essence of personal style, representing bright colours and prints had a young and new age feel to it. Spotlight highlighted the ethos of a woman who accentuates her personality and underlines her presence, wherever she goes, whichever role she places. The Romance sequence represented an edgier personality with designs for the new age woman who is confident and glamorous.


And finally, Champagne – where sensuality gets a new avatar with subtlety and elegance. Akanksha Puri, Avani Modi, Satrupa Pyne and Ruhi Singh, star cast of the Calendar Girls, walked the ramp in gorgeous creations by designer Kristy De Cuhna designed to highlight the subtle champagne and gold tones of amanté lingerie. They were joined by Madhur Bhandarkar as they concluded the show.

The Enigma collection is available at amanté’s own portal, and select stores of Lifestyle, Shoppers Stop and central. Also available on leading online platforms like Zivame and Myntra.

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