Bacardi Enchanted Valley Carnival, India’s largest camping music festival successfully completed another year at Aamby Valley on the 18th, 19th and 20th of December. A mega line up of global artists broke the floor with their exhilarating music. With its full-fledged camping experience, the festival had the crowd grooving to the beats of various genres of electronic music.
The most awaited weekend of the month, reached new heights with music and adventure aficionados being enthralled by 80 renowned artists at the festival. With Armada stage making its first appearance in India, Thomas Gold, Ben Gold, Omnia & Ruben De Ronde set the mood with their beats. International superstars & legends Tiësto and Fatboy Slim set the stage on fire with their pioneering performances.
To give the festival an Indian touch, Bollywood legend and National Award-winning singer Hariharan performed with his son Akshay aka I-zen. The stage witnessed maestros like Kavita Seth playing along with son, Kanishk Seth. Other performances by Achint Thakkar, Samved & Coshish added to the cutting edge programming. The production, stage designs, sound & visuals were futuristic & set the tone for all 3 days of the festival.
What made the festival unique was the breathtaking view of the Sahyadris from the campsite. From Poi sessions, drum circles to silent parties, the campsite seemed to be in full swing till the wee hours of the morning.
And if music & camping weren’t enough, the festival featured tons of fun activities and adventures that added to the vibe of the festival.
Touted as the festival of firsts, the cashless system provided at the festival was a game changer. Seamless processes, quick services, no queues at bars added vastly to every festival attendees experience.
Shoven Shah, Founder, EVC said- “When I started EVC in 2013, my vision was to make it one of the biggest camping music festivals in the country which we can proudly boast of. It has been a dream run from Day one. This is our first year of partnership with Universal Music Group South Asia headed by Devraj Sanyal & this was the biggest year for us in terms of Sponsorships, Artist lineup, production, camping experience & seamless cashless systems.” Adding to this Devraj Sanyal, MD & CEO of Universal Music Group South Asia said- I’m extremely happy with the way everything has turned out this year. Our Partners Bacardi, Saavn and Aamby Valley have extended their support to us in a big way, which will only strengthen our brand over the years to come. I think the synergy of Universal Music and the EVC founders, Sunil and Shoven Shah have manifested into a festival of great magnitude. We started to build a festival of vibe for the fans and I’m most pleased that that is the one thing that we have overachieved. The feedback that we have been receiving has been fantastic and I want to thank everyone from the bottom of my heart who came to BEVC and made it the epic festival it was”
Bacardi Enchanted Valley Carnival closed yet another chapter in its story with a unique experience of a mystical world where ancient meets modern with a new call-out – “#JoinTheTribe” - to build a to build a community and belonging for like-minded and passionate people.