Wednesday, August 22, 2018

#DontLimitMyAttitude | Attitude by Amway

Last Friday, Amway held an event for the launch of its 3-part TVC series in Mumbai where I, along with 4 of my lovely fellow bloggers : Aashna, Pooja, Shabnam and Shifa, spent an afternoon sharing stories of chasing our dreams and breaking  stereotypes. What an event it was!
We all know how Amway has been a household name in India for more than two decades. Even in my family, the home care and nutrition products have been a permanent fixture. And now Amway is making headway into a new sector with skincare and beauty products.
The brand has also grown through a different model with its network of partners in every neighbourhood. This has helped provide financial freedom to thousands of women across India and empowered them to make their dreams a reality.
Have a look at Attitude commercials which reflect the essence of the brand:

Driven by the thought ‘Don’t Limit My Attitude’, these films celebrate young Indian women who don’t want to conform to norms and follow their ambitions. People have  and will always have an opinion about what women should and should not do. However, the Indian woman today not only knows what she wants to do, but knows exactly how to go about achieving it with aplomb.

 She also doesn’t feel the need to stand on a soap-box and preach to the world that she has changed and needs to be taken seriously. Women with “Attitude” go about their business with a great deal of style and cheekiness to boot.  So, go ahead and enjoy the twist in the tales.

Have a look at some of my favorite products from Attitude:

Attitude Sunscreen Cream
With PA+++, SPF 30, avoid sun damage by protecting your skin from harsh UV rays. Stay free from sunburns, premature skin ageing, wrinkles and age spots.

Price: Rs 449 for 100gms

Attitude Lipstick Travel pack
Get ready on the go now! Carry Attitude’s best-selling shades of lipsticks come with the ease of a travel pack. It comprises 3 bestselling shades each of matte and crème lipsticks with an attached mirror to make it even simpler for you to apply lipstick on the go.
Price INR: 850

Attitude Clear Activ Pimple Control Spot Corrector
The product has effective and targeted action with a water-based, oil-free gel that is suitable to dry out visible pimples in just 3 days. It is formulated with triple action active, a combination of Wild Rose berries, Salicylic acid and Zinc PCA, that reduces sebum secretion, works against pimple causing germs and reduces redness and size of pimples. It is also enriched with a calming complex which provides ingredient benefits of cucumber, aloevera and chamomile.
Price: INR 399

Click HERE to watch some snippets from the event. Until next time!


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