Monday, December 10, 2012

Introducing India’s Premier Style Lounge for Men -

(Press Release)

LavidaLuxe Lifestyle Solutions Pvt. Ltd. has launched a Premier Style Lounge for Men, This niche online retail space is the brainchild of Amit and Anahat Rawal, a couple who appreciates and understands the style
requirements of the dapper modern day man. They have designed the site to match the tastes of distinguished men who are inclined towards a sophisticated sense of style and elegance. 
Speaking on the occasion, Amit Rawal, CEO and Founder of, said “Apart from curating hand-picked products from around the world, considerable thought has gone into the design of our online platform. It is our singular effort to provide our shoppers an unparalleled experience right from the click to the box.Our goal is to be a friend, an aid, a valet who helps the contemporary men solve their styling dilemmas and motivates them to elevate their style.”

So, why now and why online you may ask? Men today like investing in themselves, they are updated with new trends, and they shop and indulge in making a style statement.With their increasingly hectic lifestyles and ever slowing traffic on the roads, shopping online is not only convenient but super-efficient. Since most of the e commerce sites have focused on mass market products and services, sets itself apart by offering hard-to-find products along with nifty services such as an on-call stylist and shopper, personalization and customization of gifts, and bespoke clothing services.

“For men, shopping is more about personal style than following trends. And there is a dearth of details that could inspire men and help them hone their own style. Hence, our site features ‘How Tos’ and ‘Style Advice’ aimed to help Indian men-about-town perfect their toilette,” said Anahat Rawal, Co-Founder & Chief Editor of

In a nutshell, aspires to be the ‘go to destination’ for anything that defines and elevates a man's style. Stay Stylish!

About is India’s premier online retail destination, designed to suit the tastes and preferences of refined and distinguished men, who cherish building a wardrobe with all things chic and stylish. This niche online shopping site was brought to life keeping in mind the growing need for trendy apparel and accessories, high-tech gadgets, and other lifestyle products that every contemporary man desires.

You can check out Elitify's Facebook page here.


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