Forget squinting at tiny beige colour swatches on your computer screen, or roaming aimlessly through
department stores. There’s a better way for online shoppers to choose a new foundation and pick the
findation.com is a global project launched in 2012, creating the world’s largest usable database of
matching foundation colours.
With over 90,000 people from all over the world entering their matches, this free online resource aims to
save women time and money in the search for their ideal foundation product.
By simply entering details of foundation shades you have tried before, findation.com will recommend
similar colours in various products and brands, essentially eliminating the need for you to physically go
into a store to ‘try before you buy’ your new foundation shade.
Findation’s unique algorithm delivers results from over 470 beauty brands, 2500 products and 16,000
The beauty of findation.com is that recommendations become more extensive as more people worldwide
enter their matches – meaning more choice for the consumer.
Click here to view a short instructional video on how to use the site, narrated by founder Kate Morris.
Test it for yourself at www.findation.com
Though nothing can replace the joy of the old,orthodox physical shopping (yes that is a term,) will this site be helpful to those in need to shop foundations online.
What do you think?