|Mila Kunis Gemfields' Global Ambassador|
Mumbai, 11 April, 2013
Gemfields, the world’s leading coloured gemstone producer, unveiled a truly one-of-a-kind set of fine jewellery collaborations with 36 leading international designers.
This collection of designer collaborations underscores not only the beauty of the gemstones, but also the range of shades, shapes and sizes that make up Gemfields’ portfolio. Whether precision cuts, cabochons that look like candy or slices that are ruggedly organic, each Gemfields Zambian emerald, Mozambican ruby and Zambian amethyst was the starting point for a bespoke creation. To coincide with the launch of this project, Gemfields unveiled a new global advertising campaign featuring brand ambassador Mila Kunis wearing ethically sourced Zambian emeralds and Mozambican rubies shot by Mario Sorrenti in Los Angeles
Building on the success of its emerald and amethyst operations in Zambia, Gemfields has now ventured into rubies, processed in Mozambique. Globally, it is the leading manufacturer and producer of emeralds
“Gemfields has observed that the demand for coloured gemstones in India has increased by 50% per year over the last four years alone, and we expect this percentage to grow higher in the coming years”, states Ian Harebottle, Gemfields Chief Executive Officer. “The overall acceptance, demand and popularity of gemstones in India have significantly risen in pursuit of owning something unique and unparalleled. In-fact, most of our gemstones are sent to India to be cut and polished. Indeed, Jaipur – where we are well established – is known as the emerald capital of the world.”