Dull, tired-looking skin for men is a thing of the past as global skin care pioneer - Pond’s sets out to make Indian men look bright and recharged. Pond’s is all set to energize Indian men with the launch of Pond’s Men – its international range of premium facecare products for men. Consisting of two different product platforms:
Energy Charge and Oil Control, this range of face washes and moisturizers with special ingredients will instantly recharge and brighten your face.
Pond’s Men was launched in India at an exciting on-ground event in Mumbai. Resonating with the brand’s promise of an energizing effect after use, the event was a fully-charged experience for all present. What added most to the event’s energy was Bollywood actor Varun Dhawan who is the face of the new Pond’s Men range in India. While interacting at the launch, the young actor endorsed the adoption of a regular grooming routine for all Indian men, especially daily facial skin care.
Each platform in the new Pond’s Men range features a face-wash and face-moisturizer with special ingredients and proven benefits which address the most evolving skincare concerns among Indian men. The unique invigorating Coffee Bean Extract present in the Energy Charge range is known for its skin care benefits & anti-oxidant properties. Scientifically, Coffee Bean Extract is also known to help boost collagen production, improve skin elasticity, give a smoother skin texture and add brightness to the face. It is also known to help fight the damage caused by UV rays.
Speaking at the launch, Varun Dhawan said, “My skin has to go through a lot during a regular work day – since most of my time is spent outdoors in dusty environments. So a good face wash that can refresh my skin instantly is almost indispensable to me. I love the new Pond’s Men range of facewashes and moisturizers because they are an effective and no-fuss solution to my skin needs. Pond’s is amongst the most reputed skincare brands in the world. It is exciting to be the face of this product range for men.”