Tuesday, March 29, 2016


I have had a lot of fun creating looks with Reliance Trends pieces in the past (have a look here!) and this season is no different. Reliance Trends has come out with its Spring Summer 2016 collection which is vibrant, comfortable and thoroughly summer!

Reliance Trends SS 16

The latest Reliance Trends Store in Mumbai at Infinity Malad was inaugurated by the pretty and effervescent Illeana D’Cruz last Friday. Reliance Trends makes the latest styles available at affordable prices with 18 brands available in the store, which include Reliance's in-house brands RIO - a lively and trendy range for young women, Fig- a collection of stylish western wear for working women, AVAASA- beautiful ethnic wear and a range of garments to mix and match, TEAMSPIRIT - a brand inspired by Varsity lifestyle and PERFOMAX- the activewear brand with technologically superior fabric.  

The store is designed with focus on consumer's in-store experience, encouraging visitors to discover what's new in the fashion world. With video walls at the store entrance to selfie points in the trial room area, the new concept store has also incorporated technology to help visitors have a better shopping experience.

The inauguration of the store was followed by a high-spirited fashion show where the latest Reliance Trends’ Collection was showcased by models grooving to the tune of the ace Indi-pop singer Benny Dayal. I am going to be creating a look with the Reliance Trends SS "16 collection and sharing it with you all soon, till then have a look at the mad-fun fashion show with these pictures!


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